Privacy Policy
Last updated: 13th October 2025

1. Introduction
Activate ADHD ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our coaching services. It also explains your rights under data protection laws, including the UK General Data Protection Regulation (UK GDPR).

2. What Data We Collect
We may collect and process the following personal data:

  • Identity Data: Name, title, date of birth

  • Contact Data: Email address, phone number

  • Session Data: Notes from coaching sessions, assessments, and progress tracking

  • Payment Data: Billing information, transaction history (processed securely via third-party payment providers)

  • Technical Data: IP address, browser type, usage data when you visit our website

3. How We Collect Your Data
We collect data through:

  • Direct interactions (e.g., when you book a session, fill out a form, or contact us)

  • Automated technologies (e.g., website analytics and cookies)

  • Third-party services (e.g., payment processors and scheduling platforms)

4. How We Use Your Data
We process your data to:

  • Provide coaching services and manage appointments

  • Communicate with you regarding sessions and inquiries

  • Process payments and issue invoices

  • Improve our services and website

  • Comply with legal and regulatory obligations

  • Send marketing communications if you have opted in

5. Marketing Communications
With your explicit consent, we may send you marketing emails about our services, special offers, or industry updates. You can opt out of these communications at any time by clicking the unsubscribe link in the email or contacting us directly. We will not share your marketing preferences with third parties without your consent.

6. Legal Basis for Processing
We process your personal data based on:

  • Your consent (for optional communications and marketing)

  • Contractual necessity (to provide coaching services)

  • Legal obligations (for financial records and tax compliance)

  • Legitimate interests (to improve services and ensure security)

7. Data Retention
We retain your data only as long as necessary to fulfill the purposes outlined above, or as required by law. Coaching notes will be stored securely and deleted after 5 years unless you request their removal sooner.

8. Data Security
We implement appropriate security measures to protect your data from unauthorized access, alteration, or disclosure. Payment transactions are handled by secure third-party providers.

9. Sharing Your Data
We do not sell or rent your data. We may share your data with:

  • Trusted third-party service providers (e.g., payment processors, scheduling tools)

  • Legal or regulatory authorities if required by law

10. International Data Transfers
If you are outside the UK, your data may be transferred internationally. We ensure appropriate safeguards are in place for such transfers.

11. Your Rights
Under UK GDPR, you have the right to:

  • Access, correct, or delete your personal data

  • Restrict or object to data processing

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

12. Contact Us
If you have any questions or wish to exercise your rights, contact us at: nora@activateadhd.com.